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Increased use of Web may mean less time in-store “‘Upscale consumers are highly sophisticated in the way that they search for products and service information online as opposed to non-luxury consumers… The way they search is a combination of peer advice and professional content from publishers and brand Web sites.’” http://www.luxurydaily.com/conde-nast-exec-affluent-consumers-prefer-behaviorally-targeted-online-experiences/
